Labour for Conservatories.

Published on 27th September 2013

We don’t wish to labour the point, but conservatories have got bit political lately. With its crystalline transparency, you might think that the glass house would be anathema to politicians, but at the recent party conference Shadow Foreign Secretary, Douglas Alexander, forthrightly said that anyone who didn’t understand the aspirational pull of conservatories was not fit to lead the Labour party. Strong, and somewhat controversial, words.

Well, like any good dinner party host, we at Apropos prefer to steer the conversation away from politics, but it got us to thinking about the sea change in opinion when it comes to conservatories. Following the rise of the uPVC clone, it seemed for a while that the death-knell had sounded for the conservatory in the 1980s, and yet here we are once more making the headlines. Are conservatories really a point of aspiration, and if so, what is it that triggered the turn around?

Judging from our customer orders, the answer to that first question has to be a resounding ‘yes.’ As for the reason why, well, that’s a little more complicated…

The first appeal of the conservatory is obviously light. But, with light comes air and until relatively recently it was impossible to separate the two, meaning that traditional conservatories were at the mercy of the elements; icy in winter and roasting in summer, with a handful of clement days in between. Impressive thermal coatings and sealing technologies now make glass a far more reliable building material however, meaning that conservatories are no longer just aspirational, but functional and practical additions to any home.

Technology isn’t everything though; at Apropos we believe that imagination has also played its part. While conservatories used to be formulaic structures tacked on to the back of a house with no thought for originality, serviceability, or sympathy of style, modern home-owners see conservatories as a way to make their mark. They’re also finding more and more inventive ways to use them. No longer a winter dumping ground for garden furniture; the conservatory is a fully integrated part of the home; there is no simpler, quicker, more affordable or stylish way to create a kitchen-diner or family room.

In their way, conservatories have always been controversial; first a status-symbol for the wealthy, then a stigmata of suburban kitsch. Today they’re creating a ruckus in the Labour Party. Tomorrow, who knows? We’ll love them just the same.

For more information contact Apropos on 0800 328 0033 or click here to order your copy of our brochure.


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